Execs’ Views on Blockchain in the Metaverse
Despite the declining hype surrounding the metaverse, some professionals in the Web3 industry still believe in its potential and use cases. These experts argue that the metaverse can be applied in various industries such as gaming, real estate, and tourism. Clement Chia, the co-founder of Imaginary Ones, a Web3 entertainment group, suggests that major brands can integrate real-world products into the metaverse. Chia gives examples of how his company integrated brands like Hugo Boss and Samsung into its “Imaginary” ecosystem. He emphasizes that blockchain technology enables users to truly own their digital assets and opens up endless possibilities through smart contract programming.
Samuel Huber, the CEO of metaverse-as-a-service company Landvault and social finance firm Matera, notes that his firm has observed metaverse applications in the tourism, real estate, and sports industries. In particular, organizations in the Gulf Cooperation Council (GCC) areas have been using the metaverse as a tool for destination marketing. By offering virtual tours, historical showcases, and events, governments, organizations, and brands can showcase their regions to a wider audience. The metaverse has been utilized to present real estate properties to potential buyers worldwide, thanks to digital twin technology and virtual reality.
The executives have different opinions on the role of blockchain technology in the metaverse. Chia believes that simply adding blockchain on top of the metaverse does not solve its purpose problems. He argues that the focus should be on creating great products that establish emotional connections with users. Chia emphasizes that the metaverse needs to provide meaning and a sense of belonging for people. Huber believes that while the metaverse can still be powerful without blockchain, integrating blockchain technology brings key benefits. These benefits include transparency through immutable records, unique digital assets like nonfungible tokens (NFTs), and new monetization models for creators and developers.
Despite the waning hype, professionals in the Web3 industry see undeniable use cases for the metaverse in various sectors. Integrating real-world brands, offering virtual experiences for tourism and real estate, and leveraging blockchain technology are some of the ways the metaverse can be utilized to create new possibilities and generate revenue. It is important to ensure that the metaverse has a clear purpose and provides meaningful experiences for its users.
14 thoughts on “Execs’ Views on Blockchain in the Metaverse”
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Virtual reality has the power to give potential buyers worldwide an immersive experience of real estate properties. That’s game-changing in the industry!
Seriously, integrating real-world brands into the metaverse? How desperate can we get for advertising?
Virtual tours? Historical showcases? Who wants to experience that in a virtual world? We have the real world for a reason, you know.
I love the idea of integrating real-world brands into the metaverse. It adds a whole new level of authenticity and immersion!
Integrating real-world brands into the metaverse creates a whole new level of engagement and immersion. Definitely a game-changer!
I’m amazed at how digital twin technology and VR can showcase real estate properties to potential buyers worldwide!
These professionals need to wake up and realize that the metaverse is a dead end. It’s time to move on to something else.
The metaverse has so much untapped potential. It’s great to see professionals exploring its possibilities in various sectors. Exciting times ahead!
Virtual tours and events through the metaverse offer a unique and immersive way to explore different destinations. It’s like traveling without leaving your home!
The metaverse can still be powerful even without blockchain, but the benefits it brings are undeniable. It opens up new monetization models for creators and developers!
I don’t understand why these professionals still believe in the potential of the metaverse. It seems like a lost cause.
Virtual tours and historical showcases through the metaverse are an excellent way to promote tourism and preserve cultural heritage. Love it!
Wow, it’s fascinating to see how the metaverse can still have significant potential despite the declining hype! 🌟 Blockchain technology definitely adds value to the digital assets in the metaverse.
It’s amazing to see the metaverse being utilized in destination marketing. Virtual tours and events can truly showcase the beauty of different regions to a wider audience!