Uniswap Labs’ Crypto Game Eyed for Emmy
Uniswap Labs could secure a milestone achievement in the cryptocurrency sector by potentially earning the industry’s first Emmy Award for its acclaimed acquisition, Crypto: The Game (CTG). This online survival game has garnered immense popularity among enthusiastic gamers, making it a strong candidate for an Emmy nomination in the Outstanding Emerging Media Program category. The game features a reality TV show structure where ten “tribes”, each consisting of 80 participants, compete in various “immunity challenges”. These challenges include arcade games and digital scavenger hunts, with players striving to outlast their competitors.
Participants in Crypto: The Game must pay 0.1 Ether (ETH) to enter, and the final remaining player wins the accumulated entry fees, minus a 10% deduction used for game maintenance. Teams that lose at any stage have to vote off one of their members. To gain personal immunity, players can tweet about their involvement in the game. In the final round, previously eliminated players cast votes for one of the last standing competitors. Each season spans ten days and operates on a 24-hour real-time cycle on the Base blockchain.
Supporters of CTG can keep track of the game’s progress through social platforms like X or Farcaster and can also tune into a dedicated podcast. The game, launched in January, is moving forward with plans for its third season. The successful completion of Season 1 saw the winner receiving approximately $150,000, while Season 2’s victor netted $274,000, thanks to an increase in ETH’s market value. Impressively, the NFTs required for entry in Season 2 sold out within 15 minutes. Players have the option to sell their NFTs, allowing buyers to take over their spot in the game.
Dylan Abruscato, the lead developer, disclosed to Fortune that CTG players come from varied backgrounds, including members of the crypto X community, crypto influencers, other market participants, and about 10%-15% individuals with no prior experience in cryptocurrency, referred to as “normies”. This diverse player base emphasizes the game’s broad appeal and accessibility.
On June 11, right before the Emmy nomination ballot was revealed, Uniswap Labs — famed for its Ethereum-based decentralized cryptocurrency exchange — acquired CTG. The specifics of the transaction remain undisclosed but involve a mix of cash, crypto, and equity. Abruscato and his team have now joined Uniswap to oversee Season 3 of CTG and to develop other interactive experiences aimed at engaging the crypto community.
CTG is set to compete against a range of other digital and virtual reality programs, such as Verizon’s Catch My iPhone game, the Billboard Music Awards, and various projects from notable figures including horror film director Eli Roth, renowned composer Jean-Michel Jarre, and celebrity Lucy Liu, as well as beloved Claymation characters Wallace & Gromit. This diverse array of competitors highlights the innovative and emerging nature of the award category.
Voting for the Emmy nominations is conducted by members of a specific “peer group” and will continue until June 25. This voting process will determine which programs advance in the competition, reflecting the judgment of industry professionals and experts.
In a related development, Solana—another prominent name in the cryptocurrency world—expanded into a new market area on June 12 by launching Bond, a customer loyalty marketing service. This move signifies Solana’s efforts to diversify its offerings and tap into adjacent markets, similar to Uniswap Labs’ strategic acquisition of CTG.
As the competition for the Emmy Award unfolds, the recognition of innovative projects such as CTG demonstrates the growing intersection of cryptocurrency with mainstream media and entertainment, paving the way for future developments in this dynamic field.
35 thoughts on “Uniswap Labs’ Crypto Game Eyed for Emmy”
Leave a Reply
You must be logged in to post a comment.
The creativity behind CTG is off the charts. An Emmy would be the perfect acknowledgment of this outstanding work!
It’s incredible to see how CTG has captured the attention of gamers and crypto enthusiasts alike. Go snag that Emmy!
Honestly, Crypto: The Game might be popular, but an Emmy? That’s a stretch.
So proud to be a part of the crypto community witnessing this groundbreaking achievement. CTG all the way!
An Emmy nomination for Crypto: The Game is a testament to its innovative gameplay and mass appeal. Wishing the best! 🏅🎉
From concept to execution, CTG has been fantastic. An Emmy would mark its extraordinary journey.
Seeing CTG among other contenders is surreal. The combination of innovation and fun is truly Emmy-worthy! 🙌🌟
This game is a brilliant example of innovation in cryptocurrency and gaming. CTG for the Emmy! 🥇
Charging people 0.1 ETH to enter a game that they might get voted off from sounds like a cash grab.
Why would anyone vote for a game that requires people to tweet for immunity to win an Emmy?
NFTs for entry tickets? That just complicates things unnecessarily.
It seems like Uniswap Labs is just throwing money around, trying to get more attention.
Using crypto and NFTs for a game thats essentially a reality show sounds like a recipe for disaster.
CTG has been such a fun and immersive experience. Well-deserved recognition coming its way hopefully! 🌟🎉
Crypto innovation at its finest with CTG. Here’s to hoping for Emmy recognition!
As a gamer and crypto enthusiast, I am thrilled to see CTG possibly earning an Emmy. What an achievement!
So much innovation packed into one game. CTG and Uniswap Labs are setting new standards in the industry!
Go Uniswap Labs! CTG is a magical blend of strategy, fun, and crypto-savvy. Can’t wait to see it take home an Emmy!
CTG for the win! This game revolutionizes the way we see online competitions and crypto integration. Fantastic work, Uniswap Labs!
Wow, an Emmy in the crypto world?! CTG is breaking barriers and making history. Let’s go, Uniswap Labs!
Uniswap Labs and CTG are pushing boundaries. Celebrating this potential Emmy win already!
An Emmy for a crypto-related game? This is the future, and CTG is leading the charge!
The whole pay to enter, tweet for immunity thing just doesnt seem worthy of recognition.
I can’t see CTG competing against established media programs for an Emmy. 😑📺
Incredible to see Crypto: The Game getting such recognition! Definitely pioneering a new era in gaming and crypto. Let’s go for that Emmy! 🏆
So thrilled for Uniswap Labs! Winning an Emmy would showcase the immense potential of blockchain in mainstream media. 🚀🏆
Uniswap Labs is at the forefront of the future of gaming and crypto. CTG deserves all the accolades, including an Emmy! 🥇🎉
Uniswap Labs is taking the crypto industry to the next level. An Emmy nomination for CTG would be groundbreaking! 💥
Crypto: The Game is incredibly engaging and a testament to what blockchain tech can achieve. An Emmy would be well-deserved!
Excited for the future of gaming and crypto with leaders like Uniswap Labs. CTG is absolutely Emmy-worthy!
CTG has captured the hearts of many. Hoping Uniswap Labs makes history with an Emmy win!
The whole concept of Crypto: The Game feels too gimmicky for an Emmy award. 🤨🎭
Trying to mix crypto with mainstream media like this just feels forced.
Incredible how far CTG has come in such a short time. An Emmy would be the cherry on top!
The description makes it sound more like a scheme than a legitimate game deserving an award.